"The" most complete


FINALLY, a website that lists thousands of essential details to help you explore the Laurentians. #logotype #mediarelations #website

MANDATE: Create a website listing all outdoor attractions of the MRC des Laurentides.

+ Logotype
+ Website
+ Presse release
+ Media relations campaign that allowed us to be seen and heard on the radio and in newspapers (i.e. Journal de Montréal).
+ Advertisment display


THE APPROACH: The logotype evokes passion, sens of adventure, and the feeling of happiness that we have when we’re outside with the people that we love. It’s a graphic reference to our “first love”, like when we engrave our initals on a tree.

The website was designed to simplify online searches as much as possible with the help of:

+ Advanced search filters
+ Simple iconography
+ Topographic maps
+ Detailed descriptive sheets
+ Adapted (of course!) to all mobile platforms


RESULTS: http://pleinairlaurentides.org

With more than 20,000 users in 6 months, the website’s future was promising. Although, to our dissapointment, the MRC des Laurentides decided to stop updating the website as of Spring 2016 due to a lack of resources.