The future of the outdoor


Accelerate the transformation required for outdoor programs to thrive.

The Calgary-based Canadian Outdoor Council has mandated us to oversee all communications surrounding the first Canadian Outdoor Summit to be held in September 2020.

The peculiarity of this event is that it is a process that evolves throughout the years 2019-2020. The challenge is to bring together all the players in the led outdoor activities sector to look at current challenges and try to find solutions together.

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The branding includes the logo, the website, the prospectus, the sponsorship plan, a few newsletters and creation of original content for social networks.

The campaign is bilingual but English is put forward as the majority of stakeholders are outside Quebec.