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BRAND
POSITIONING

Give value to your
brand,

You say we’re brand-ologists. We believe a brand is not a product, not a logo. It’s a link that we want to create with a customer. Branding means establishing a relationship with that customer—one that’s exciting, appropriate and intelligent. We do that by talking directly to the customer. And that means that success is all in the details. Luckily, we love details.

So whether you need a tune-up or you need to replace the motor, we adapt to your needs to produce effective and smart brand experiences. At Service Station, strategy fuels the engine, and creativity is the spark that ignites the process.

.01

ESSENCE

[ duration: approx. 10 yrs ]

  • Objectives
  • Situation
  • Inspiration
  • Target audience
  • Brand DNA
.02

IMAGE

[ duration: approx. 10 yrs ]

  • Naming
  • Corporate Identity
    • Logotype
    • Slogan & signature
    • Business cards and collateral pieces
    • Packaging
    • Web site
  • Brand book guidelines
.03

EXPERIENCE

[ duration: approx. 1 to 4 yrs ]

  • Marketing Plan
    • Objectives
    • Tactics
    • Orientations
    • Media
    • Deployment
    • Budgets
    • …any à-la-carte demands
  • Advertising
    • Campaigns
    • Radio, video, newspaper, magazine ads
    • Billboards
    • Brochures
    • Web Banners
    • Emails
    • Content (texts, video, photo)
    • Google Adwords, Display et YouTube campaigns
    • B2B sales tools
    • …any à-la-carte demands